10 Cheap and Interesting Ways to Attract More Customers to Your Small Business (2024)

Want to learn some interesting ways to attract more customers to your business? You’re about to find out some cheap and interesting strategies!

How do businesses make money? It’s simple; they sell products or services to people (customers) at a profit.

No matter how great your product or service, your business will not make any money unless customers are willing to buy them. No customers, no business. Period!

However, most small businesses experience hard times or fail, not because customers do not want to buy their products, but because customers don’t even know their products/services exist in the first place.

For many small businesses, marketing and advertising is a huge problem. This article looks at 10 simple, cheap and highly effective ways that small businesses can market and advertise their products and services. If this has been a challenge for your business, you will certainly learn a lot from this article.

Marketing and Advertising is a Huge Problem for Many Small Businesses…

For many small businesses, cost is a major barrier when it comes to marketing and advertising.

Many of the popular methods we know (like radio, TV, magazines and newspapers) are often too expensive for small businesses.

In a world where a 30-second advert slot on radio and television can cost hundreds of dollars, it’s difficult for small businesses to cope. That’s why big companies with advertising and marketing budgets that run into thousands and millions of dollars dominate the billboards, newspapers, magazines, radio and television.

Because most small businesses cannot find the customers they need to remain in business, many small businesses starve and die because they cannot sell enough products and services.

Despite these difficulties, how come there are still a couple of businesses which start very small but are able to attract enough customers to remain in business?

My research has shown that these smart businesses and entrepreneurs use several taken-for-granted methods that many of us have learned to overlook. Some of them are amazingly simple and will cost you nothing. Some of the others will cost you a little, but not enough to bore a hole in your pocket.

Thanks to the internet, there are now more free, cheap and interesting advertising options for small businesses.

Although some of the methods I will share with you shortly may work very well when used alone, we recommend that you combine different methods to get the best results. Here are the top ten ways to find new and more customers for your small business.

#1 – Word-of-mouth always works!

This is definitely the oldest form of marketing and advertising used by businesses since the world began. While it may bring slower results than radio or television, it still works very well.

Because people are becoming increasingly suspicious of paid advertising, I still think word-of-mouth remains one of the most trusted methods in the world today.

When a customer is happy and satisfied with a product or service, there’s a natural human tendency that they are likely to share this experience with people in their circle of trust and influence – family, friends, colleagues, neighbours and sometimes, strangers.

10 Cheap and Interesting Ways to Attract More Customers to Your Small Business (1)A satisfied customer is one of the most effective marketing and advertising tools a small business can ever have.

Satisfied customers become foot soldiers, evangelists and advocates for your business.It is amazing how manyof your satisfied customers will go to great lengths to promote, convince, protect and defend your business outside.

Word-of-mouth is so effective and powerful that many successful business rely solely on this method to advertise and market their products and services. Network marketing businesses are a good example.

So, how exactly can your small business grow an army of passionate customers who will use word-of-mouth advertising to your advantage?

Well, I have a couple of ideas.

  • The first and most important step is to sell a product or service that really works and provides great value to anybody who uses them.If a product or service delivers on its promise and does more than what it says, it’s a winner!

Most people buy products or services to solve a problem or satisfy a need. Nothing will make a customer happier and more satisfied than getting a product that makes a very challenging problem go away. They’ll scream your name from the mountain tops!

  • Great customer experience. Most times, it doesn’t really matter how large or deep-pocketed your competition is. You can grow a successful business on great customer service.

People like to buy products and services from businesses that treat them with respect. People love to be given attention and treated well and will always return to enjoy that beautiful experience again.

Don’t forget, customers spend their hard-earned money on your products. Don’t you think they deserve a big “Thank you’ with a wide smile on your face? People hardly forget a great customer experience and will happily tell other people about it.

  • Give your customers a reason to advertise and market your business. Sometimes, word-of-mouth advertising doesn’t come automatically; you have to encourage, motivate or incentivize your customers to do it for you.

Start a referral or reward program for your existing customers. The more people they refer to you, the more free products, services and discounts they will enjoy. The reward should be large enough to trigger their interest and make them take action. It’s a win-win method that always works.

I once helped a friend of mine create a loyalty and referral program for her barbershop and beauty salon business.

The way it works is simple. All existing customers were registered and given a unique code. Whenever they spend money in the shop, it increases the total amount they have spent to date. If this total reaches a certain level, they are awarded certain discounts for all the services they pay for.

There were four levels (Bronze, Silver, Gold and Platinum) with increasing rewards. The results were amazing! Almost every customer was referring their family, friends, neighbours and total strangers to the salon to spend money under their code thereby increasing their totals and making them reach the Gold and Platinum levels faster.

#2 – ‘Free’ works like magic!

Everybody loves free stuff.

Giving away some of your products and services for free does three very positive and interesting things for your small business:

First, it lets people out there know that you exist.

Second, it gives you a chance to prove the value of your product or service and show that it really works.

Third, it provides your future customers with a risk-free way to try out your products or service without spending any money. And if customers find value in your products or services, they will be willing to pay money for it.

Let’s say George wants to start a barbershop in his neighborhood and he’s looking for a simple, cheap and effective way to advertise and kickstart his new small business.

He decides to put up a sign in front of his barbershop that reads: ‘Free Haircuts. First 20 People Only’. This reads like a sign that will definitely catch a lot of attention, right?

That is the power of free!

Anybody who walks into his shop for a free haircut and loves the service will happily return next time to pay for it and will likely tell his friends, colleagues and neighbours about the ‘cool’ new barbershop down the road.

Most people have a weakness for the word ‘free’. In their minds, it’s another opportunity to enjoy or use something without spending any money.

Customers love ‘free’ because they have nothing to lose; they just sit back, relax and enjoy the service or product without any risk. By drawing them into your business, you give them a chance to see and experience something that would have been totally hidden from them if you didn’t open your door.

However, you must make sure that the free stuff WILL NOT last forever. From the outset, determine the number of people who will enjoy the free stuff or how many days the promo will last. Not everybody should get free stuff; it’s the scarcity element that makes it very appealing.

#3 – Offer discounts and deals

10 Cheap and Interesting Ways to Attract More Customers to Your Small Business (2)Just like free stuff, discounts and deals work well too. They are another creative and low cost way to attract more customers to your business.

People often see discounts and deals as a huge opportunity to save money and enjoy a product or service for a whole lot less.

In fact, discounts and deals usually influence customers to buy more products or services than they initially planned. They love to ‘take the opportunity’ because the same products may not be so cheap tomorrow. (photo credit: blog.mixedchicks.net)

Offering deals and discounts are also a powerful way to publicise your brand. There are now a couple of deal websites in Africa that advertise great deals to deal-hungry customers on a daily basis.

Take Nigeria’s DealDeyfor example. Every day, it advertises mouthwatering deals from several small businesses in several cities across Nigeria. For a small fee, small businesses can reach thousands of potential customers through the good discounts and deals they offer and websites like DealDey offer a great platform to do this.

#4 – Start a Contest

Everybody loves to win. It’s not just always about the prize you win, it’s the thrill of getting lucky or beating other people.

Call it ‘ego’ or whatever you like, but it always works.

Let’s say you’re in the wedding business and sell wedding gowns, bridal accessories and other stuff to young people who are planning a wedding.

Let’s also say you start an interesting contest and the prizes include a designer wedding dress or a fully-sponsored honeymoon trip to a local resort. To enter for this contest, all the couples will have to do is submit a romantic poem about how they met each other.

Can you imagine the kind of buzz this could create for your small business?

To spread the word about the contest, you could use word of mouth and social media like Facebook (we’ll talk about this a little later). Potential couples will start to talk about the contest and create free attention and buzz for you.

Even though many of them will not win the grand prize, they will still be interested in finding out more about your products and services.

A word of caution though. Make sure you can comfortably afford the prize(s) you plan to give out. Draw out a reasonable budget and stick to it. It makes no sense if the money you make from selling your products during the contest cannot cover the cost of running it.

#5 – Do You Have A Website Yet?

10 Cheap and Interesting Ways to Attract More Customers to Your Small Business (3)
Photo credit: choonsae.info

Yes, you’re right. Small businesses need websites too, even if it has just a single page.

As a result of the huge influence of the internet, our world is now more connected than ever before. Most people simply use the internet nowadays when they want to find a product or service.

With the spread of mobile phones across many parts of Africa, it is easier and more effective to search Google for information rather than ask the nearest human being.

Let’s say you run a small laundry and dry cleaning business in Tema (a small city in Ghana). Will your business come up among the search results when a desperate customer searches Google for ‘Laundry Businesses in Tema’?

Owning your own website is no longer a luxury that only big companies enjoy. The internet has now made it possible for everybody to enjoy the opportunity of getting found.

You can get a website for free nowadays and www.blogger.com is a good place to start. With a Google email account, you can set up a single web page with a brief description of your business, products and services.

More importantly, you should include your contact information (physical address, telephone and email). A website is like your own billboard or newspaper advert. Get your small business represented on the internet. It often costs nothing and will benefit you a lot.

#6 – Get Listed on Popular Local Directories

In the old days, long before we had mobile telephones, there were these very large books known as ‘the Yellow Pages’.

Every person and business usually had their telephone numbers (and sometimes addresses) listed in the Yellow Pages.

Because there were fewer telephones back then (known as landlines) it was easy to get everybody’s names and numbers in one book. Today, with more than 800 million people with mobile telephones across Africa and personal privacy concerns, it would be impossible to do that.

Thanks to the internet, small businesses can be listed for free on local directories.

When a small business is registered on a local directory, people around the world can find it on the map and view its contact information. The best part is, you don’t have to pay anything to become registered on these directories. Some of the most popular ones out there are Google Places, Yahoo Local and Bing Places. As you can see, all of these directories are run by the big global internet search giants. Get onboard today and fast to claim your place!

#7 – Are you on Social media?

10 Cheap and Interesting Ways to Attract More Customers to Your Small Business (4)Social media is changing the way business is done in today’s world.

Although there are now several social media platforms across the world, Facebook leads the pack as the world’s largest social community with over 1.1 billion registered users worldwide (as at 30 September 2013). That’s more than 15 percent of the world’s total population.

Popular social media networks like Facebook are someof the top places where your potential customers hang out and it makes perfect sense that you register your business on Facebook too. (photo credit : maziermedia.com)

In Africa, Facebook has proven to be popular with over 50 million regular Facebook users on the continent (as at December 2012) registered on the website.

Social media like Facebook and Twitter make it very easy for people (both customers and non-customers) to talk about your business. They can share or tweet about your products and services and this allows you to easily engage with them.

For a step-by-step lesson on how to set up your own Business Page on Facebook,here’s a detailed tutorial for you: How To Use The Power of Social Networking To Grow Your Business.

#8 – Online advertising is the way to go!

More people now depend on the internet for information nowadays.

More people are watching YouTube than they watch television. More people read news websites and online magazines instead of the paper versions. Even big companies have recognized this shift and are now investing more in online advertising over the traditional ones.

Since more people now spend more time on the internet, it only makes sense that you follow them there.

There are different forms of online advertising but one of the most popular remains Google’s Adwords Program.

Google is by far the largest search engine on the internet and millions of people around the world depend on it everyday for information. It made more than $30 billion dollars from online advertising (in 2012) and this figure is expected to grow in the future.

With a small daily budget of $10 to $20 per day, small businesses can attract thousands of potential customers to buy products and services.

However, it is important you know that online advertising will work best for your business if you have a website for your business. The short video below describes how the internet’s biggest advertising program (Google Adwords) works.

#9 – Print and Distribute Flyers

10 Cheap and Interesting Ways to Attract More Customers to Your Small Business (5)Flyers remain a simple but very effective way to publicise and advertise your business. They usually work best for small businesses that target customers within a particular area (such as university campuses, residential estates, offices and industrial areas).

To try out this method of advertising, you don’t need to invest in very expensive flyers. If you have limited funds, it’s best you focus more on the message you want to deliver and not on the pictures, graphics or colours .

In fact, you can design a simple one for yourself using any of the free templates in PowerPoint on your computer.

Some other FREE tools you can use to design really beautiful flyers are Canva.com and PicMonkey.com.

There’s also another great option. For $5, you can hire a professional designer on Fiverr.com from anywhere in the world to design a great flyer or marketing material for you.

You can distribute these fliers by yourself or hire some help to work with you. Putting the flyers on parked cars and house entry doors usually work well.

You may also encounter some interested people who may want to know more about your business and ask questions. That would be a great time to apply some word-of-mouth advertising to the mix.

Flyers worked well for Colin Thornton, one of the inspiring entrepreneurs we profiled here on Smallstarter.

When he started his computer repair business from his parents’ garage, he printed some flyers and shared them to people in his neighbourhood. That’s how he attracted his first set of customers and today, he has grown that small businesss into a successful multi-million dollar company. You can read his success story here to inspire yourself!

#10 – Get Involved In Volunteer Work

Doing volunteer work is often an overlooked opportunity to enjoy free publicity.

Get involved in volunteer work in your community, church or mosque. Sponsor an event or offer your services for free.

Have you ever wondered why big companies invented ‘CSR’, the common acronym for Corporate Social Responsibility? For some reason, customers love to support businesses that give something back to the society in some way.

Most times, all that is required may be your time, effort and encouragement. If you plan to use this method of advertising, remember to make sure that all donations, sponsorships and support are done in the name of your business and not yours.

Now you some interesting waysto attract more customers to your business. It’s action time!

10 Cheap and Interesting Ways to Attract More Customers to Your Small Business (6)We have discussed quite a couple of simple, cheap, interesting and creative ways to spread the word about your small business.

While some methods may not work for every business, you will not lose anything by trying them out to see which ones work best for you.

Like we mentioned before, the best marketing and advertising strategy is to combine several of these methods to increase the number of customers you can attract to your business.

More customers mean more sales. More sales mean more profits. And profits are always good news for any small business!

Have you been having any difficulties with advertising and marketing your products and services?

Have you tried any of the methods mentioned above?

What was the result?

No matter the outcome, good or bad, I would love to hear from you and share your experience. You never know, it may help somebody out there.

If you found this article useful, we would appreciate that you share it with your friends using the Facebook, Twitter and Google Plus buttons below. You never know, you could inspire somebody today.

To your success!

And by the way, if you enjoyed reading this article and you’re thinking of raising capital to start or grow your business, you’ll love my amazing and life-changing FREE course.

Click the course banner below or click here to get started with the course.

10 Cheap and Interesting Ways to Attract More Customers to Your Small Business (2024)

FAQs

10 Cheap and Interesting Ways to Attract More Customers to Your Small Business? ›

The four basic sales strategies salespeople use are script-based selling, needs-satisfaction selling, consultative selling, and strategic-partner selling. Different strategies can be used with in different types of relationships.

What are the six strategies to attract customers? ›

The following six strategies will help you attract and keep customers.
  • Offer quality products. Good quality is the most important reason cited by consumers for buying directly from farmers. ...
  • Cultivate good people skills. ...
  • Know your customers. ...
  • Use attractive packaging. ...
  • Let customers try samples. ...
  • Be willing to change.

How do I get customers to buy more? ›

7 Ways to Get People to Buy Your Products
  1. Drive Traffic to Your Website. ...
  2. Leave Perfect First Impressions & Encourage to Discover More Content. ...
  3. Build a Trust Relationship Between Your Brand and Customers. ...
  4. Convey the Benefits of Your Products More Than Features. ...
  5. Keep the Customers Engaged with Email Marketing.

How do I get customers without spending money? ›

How to Get Customers Without Spending Any Money [Infographic]
  1. Leverage communities and existing traffic.
  2. Incentivize your users to share.
  3. Affiliate programs.
  4. Blogger outreach.
  5. Guest blogging.
  6. Reach out to your existing network.
  7. Sell in person.
  8. If you provide a service, work for free.
Jan 18, 2019

How do I increase sales in my small business? ›

How to Increase Sales for Small Business [12 Ways]
  1. Create Value Bundles.
  2. Get Involved In Your Local Community.
  3. Keep Your Prices Competitive.
  4. Develop Strategic Partnerships.
  5. Invest in SEO.
  6. Start an Affiliate Program.
  7. Get Social Media Savvy.
  8. Use Email Marketing.
Feb 16, 2023

What are the 4 selling strategies? ›

The four basic sales strategies salespeople use are script-based selling, needs-satisfaction selling, consultative selling, and strategic-partner selling. Different strategies can be used with in different types of relationships.

What are the five 5 selling strategies? ›

5 Sales Strategies for Businesses
  • Define your buyer.
  • Tell a story.
  • Target a niche market.
  • Sell your brand.
  • Focus on internal growth.

How do you bring up price to customers? ›

Top 7 tactics to deliver pricing information successfully
  1. Get familiar with the client's needs. ...
  2. Be confident. ...
  3. Give the other person enough time to react. ...
  4. Be ready with an alternative option. ...
  5. Be prepared to hear a “no” (but pay attention to the reasoning behind it) ...
  6. Outline the next steps. ...
  7. Follow up.
Oct 21, 2022

What triggers customers to buy? ›

A Trigger is an event that causes a buyer to have a clear need, which usually converts into a sense of purpose and urgency in their buying process. As an example in your own personal life, you might have had a vague interest in getting a new camera. This might have caused you to browse the web, reading various reviews.

What makes a customer buy again? ›

The simple act of thanking customers for their business and loyalty is an effective way of improving your repeat purchase rate. When you offer points and valuable rewards just for shopping at your store, customers will be much more likely to buy from you more frequently.

What to do when there are no customers? ›

What To Do When You Don't Have Enough Customers
  1. Go Back to Your Intention. What was your original intention in starting your business? ...
  2. Dig Into the Books. ...
  3. Gauge Quality Control. ...
  4. Value Your Current Customer Base. ...
  5. Embrace Social Media. ...
  6. Offer Discounts. ...
  7. Create a Loyalty Program. ...
  8. Stay Centered.
Aug 18, 2015

Why I don't get customers? ›

Lack of promotion, or promoting your business in the wrong way, could explain why you're not attracting enough customers. If people don't know you exist, they won't buy from you.

How do you get people to pay for things? ›

6 Hacks for Getting Clients to Pay You Faster
  1. Set payment expectations early and give gentle reminders. ...
  2. Follow up. ...
  3. Offer small incentives for quick payment. ...
  4. Send the invoice to the right person. ...
  5. Establish personal connections with clients. ...
  6. Think about the little things.
Nov 28, 2017

What is the quickest way to increase sales? ›

  1. Be Present With Clients And Prospects. ...
  2. Look At Product-To-Market Fit. ...
  3. Have A Unique Value Proposition. ...
  4. Have Consistent Marketing Strategies. ...
  5. Increase Cart Value And Purchase Frequency. ...
  6. Focus On Existing Customers. ...
  7. Focus On Why Customers Buy. ...
  8. Upsell An Additional Service.
Mar 30, 2021

What are the only 3 ways to increase sales? ›

The Only 3 Ways to Increase Sales
  1. Increase the number of customers.
  2. Increase the average order size.
  3. Increase the number of repeat purchases.
May 19, 2019

How can I speed up sales? ›

12 ways to speed up your sales cycle
  1. Automate. ...
  2. Highlight social proof. ...
  3. Use incremental closes. ...
  4. Personalize everything. ...
  5. Manage sales data in one place. ...
  6. Qualify leads first. ...
  7. Nurture unqualified leads. ...
  8. Make pricing transparent.
Dec 8, 2021

What are the 7 C's of marketing? ›

In contrast to other marketing models, the 7 Cs Compass Model considers both the marketing strategies as well as the segment to which the strategies are being targeted. The seven Cs are Corporation, Commodity, Cost, Communication, Channel, Consumer and Circumstances.

What is the best sales strategy? ›

Sales Strategies
  • Properly research and qualify prospects.
  • Implement a free trial.
  • Don't shy from cold calling.
  • Offer a demonstration of the product.
  • Provide a personalized, clear end result.
  • Be willing to adapt your offering.
  • Close deals with confidence.
  • Nurture existing accounts for future selling opportunities.
Dec 20, 2022

What are the most effective sales techniques? ›

Effective sales techniques: 7 tips for more consistent sales
  • Be systematic about generating leads. ...
  • Know your sales cycle. ...
  • Know your numbers. ...
  • Actively seek referrals. ...
  • Focus on securing appointments. ...
  • Get ready for objections. ...
  • Follow up and listen.

What are the 7 keys to successful selling? ›

7 Key Selling Habits All Sales Professionals Must Develop
  1. Find ideal customers. To succeed greatly in sales, you must spend more time with people who are better prospects. ...
  2. Focus on relationships. ...
  3. Identify needs clearly. ...
  4. Present persuasively. ...
  5. Answer objections effectively. ...
  6. Ask for the decision. ...
  7. Ask for resales and referrals.
Sep 13, 2017

What are the 5 A's of sales? ›

Philip Kotler, the five stages (Awareness, Appeal, Ask, Act and Advocacy) allow marketing and sales professionals to create a map of the customer's needs and priorities during the different parts of their purchase process.

What are the 5 C's in selling? ›

In today's market environment, effective selling involves building trust through the use of five C's: conversation, curiosity, collaboration, customization and coaching.

How do you present a price? ›

How to Present Your Pricing to Potential Customers at the Right...
  1. Present the Price at the Right Time. ...
  2. If the Customer Wants to Know the Price Immediately. ...
  3. Establish What the Customer Needs. ...
  4. Show them Your Solution. ...
  5. Present Your Price. ...
  6. Establish the Next Steps.

How do you get a better price on something? ›

Beyond recognizing the tactics, prepare yourself to handle price objections by following the 6 Essential Rules of Sales Negotiation.
  1. Build value.
  2. Lead the negotiation.
  3. Effect emotions.
  4. Trade. Don't cave.
  5. Plan to Win.
  6. Always be willing to walk.

How do you say best price for customers? ›

How to respond to a customer's price negotiation request
  1. Share the lowest terms you can offer and add variables. ...
  2. Examine why they want to negotiate and actively listen. ...
  3. Focus on the simplest issue first. ...
  4. Trade discounts for concessions. ...
  5. Convince them of the value of your product. ...
  6. Negotiate as long as possible.
Dec 30, 2022

What are the 4 major customers buying needs? ›

There are four main customer needs that an entrepreneur or small business must consider. These are price, quality, choice and convenience.

What customers actually buy? ›

What customers actually buy is the experience of using your product. Unless your product was designed for the sole purpose of sitting on a shelf, your customers will take your product home and use it.

What do consumers buy the most? ›

Convenience products are bought the most frequently by consumers. They are bought immediately and without great comparison between other options.

How do you attract customers back? ›

If you find that your business is losing customers, here are seven strategies you can implement to win them back.
  1. Ask for feedback. ...
  2. Provide exceptional customer service. ...
  3. Offer rewards for customer loyalty. ...
  4. Add value. ...
  5. Communicate with your customers. ...
  6. Refresh your brand's image. ...
  7. Offer financing options.
Sep 8, 2022

What are the 3 factors customers look at before buying? ›

There are three categories of factors that influence customers buying behavior:
  • Psychological factors.
  • Social factors.
  • Situational factors.

Why do customers quit buying? ›

A poor attitude

The biggest and most important reason why customers stop buying from a company is due to a poor or indifferent attitude from you or someone at your company. The perception of a bad attitude can stem from a complaint that goes unnoticed, a lack of consistent follow-up or an email left unanswered.

How do beginners get clients? ›

These days, it's almost impossible to get your first client without a strong online presence. You must have a professional-looking website and social media accounts that will allow potential clients to connect with you. Clients need some way to find out more about you on their own, and a way to contact you.

How do I get my business up and running? ›

  1. Conduct market research. Market research will tell you if there's an opportunity to turn your idea into a successful business. ...
  2. Write your business plan. ...
  3. Fund your business. ...
  4. Pick your business location. ...
  5. Choose a business structure. ...
  6. Choose your business name. ...
  7. Register your business. ...
  8. Get federal and state tax IDs.

What not to do when talking to a customer? ›

So here are the 15 things you never want to do with customers — and some positive alternatives:
  1. Be late. ...
  2. Make excuses. ...
  3. Be unprepared. ...
  4. Insult the competition. ...
  5. Look at your smartphone. ...
  6. Alienate people. ...
  7. Skydive. ...
  8. Complain or gossip.
Mar 24, 2014

Why is my business not attracting customers? ›

If your company is failing to attract customers, it is probably because there is a lack of understanding of the customer base, market synergies, and competitors. In order to put in place optimum pricing to attract customers and gain profits, effort would be required to gain understanding of the areas mentioned.

Why aren't I getting any sales? ›

You're focusing too much on making a sale

One of the reasons why you make no sales even though your product seems to be great can be the lack of trust. If you're new, your potential customers might not be familiar with your brand yet, so there are few chances that they will start buying from you right away.

Is it normal to lose customers? ›

While customer loss is a normal and expected part of the business cycle, there are ways to reduce attrition and improve retention efforts. Successful anti-attrition plans can help you decrease complaints, increase profits and use your marketing budget in a more effective way.

What is the best way for someone to pay me? ›

All you need is an internet connection.
  • Zelle. Zelle is a great option to quickly pay back your friends and family. ...
  • Venmo. Venmo is a popular P2P payments app and for good reason. ...
  • Cash App. ...
  • PayPal. ...
  • Apple Cash. ...
  • Google Pay. ...
  • Samsung Pay Cash. ...
  • 6 ways to give money as a gift.
Sep 9, 2022

What is the fastest way to pay someone? ›

Zelle: Fastest for domestic transfers (tie with Google Pay). Google Pay: Fastest for domestic transfers (tie with Zelle). PayPal: Most popular online. Walmart2Walmart: Best for nonbank transfers.

What things increase sales? ›

Increase sales
  • INTRODUCE NEW PRODUCTS OR SERVICE. Provide a broader range of products or services for your clients. ...
  • EXPAND TO NEW DOMESTIC MARKETS. ...
  • ENHANCE YOUR SALES CHANNELS. ...
  • MARKETING ACTIVITIES. ...
  • CHANGE YOUR PRICE. ...
  • BE AWARE OF THE COMPETITION. ...
  • IMPROVE COMMUNITY RELATIONS. ...
  • DON'T NEGLECT CUSTOMER SERVICE.

What to do when sales are low? ›

7 Steps to Help Increase Revenue When Sales Are Slow
  1. Add complementary services or products. Think about related services or products your customers would appreciate. ...
  2. Create a loyalty program. ...
  3. Offer pop-up sales. ...
  4. Host events. ...
  5. Go into power-marketing mode. ...
  6. Find a niche market. ...
  7. Set up an online store.
Feb 22, 2017

How do I get last-minute sales? ›

7 Effective Last-Minute Marketing Ideas
  1. Use Quizzes to Drive Conversions.
  2. Leverage Exclusivity to Promote Sales.
  3. Remind People How Amazing Your Products Are.
  4. Offer Personalized Product Recommendations.
  5. Use Your Employees' Expertise As a Marketing Tool.
  6. Promote End-of-Line Stock.
  7. Grow Your Email List With Popups.
May 24, 2022

What are the three keys to sales? ›

3 Keys To Sales Success: Personalization, Simplicity, And Omnichannel.

What is the 3 3 3 rule in sales? ›

Promote three specific products, or use three anecdotes, examples or supporting points. In addition to informing your audience without overwhelming them with facts, this use of three helps you organize your thoughts and professionally structure your message.

What are the three key in sales? ›

  • Emotion – The first key to successful sales. ...
  • Trust – The second key to successful sales. ...
  • Rationalization – The third key to successful sales. ...
  • The final key to successful selling. ...
  • Wrapping it up. ...
  • Comment Question: Which area do you need to work on the most… and why?

How do I get more sales customers? ›

10 Ways to Get New Customers
  1. Ask for referrals. ...
  2. Network. ...
  3. Offer discounts and incentives for new customers only. ...
  4. Re-contact old customers. ...
  5. Improve your website. ...
  6. Partner with complementary businesses. ...
  7. Promote your expertise. ...
  8. Use online reviews to your advantage.
Apr 6, 2017

What are the 6 M's of marketing? ›

In order to execute an effective Integrated Marketing Communications (IMC) strategy, marketers must take into account the 6 M's model; market, mission, message, media, money and measurement.

What are the 7 marketing strategies? ›

The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes. The 7 Ps make up the necessary marketing mix that a business must have to advertise a product or service.

What are the 6 ways of marketing a product? ›

Take a look at these 12 methods below and see which ones make the most sense for your business.
  1. Offer loyal customers an exclusive preview. ...
  2. Use a special introductory offer. ...
  3. 3. Make use of Google My Business. ...
  4. Run a social media contest. ...
  5. Spread the word via email. ...
  6. Write a blog post. ...
  7. Host an event. ...
  8. Offer a complimentary upgrade.
Jul 29, 2020

What are the 6 customers preferences of the product? ›

The 11 types of consumer preferences
  • UX preferences. UX, or 'User Experience', is a critical element of any software or product. ...
  • Convenience preferences. ...
  • Communication preferences. ...
  • Repeat purchase preferences. ...
  • Effort preferences. ...
  • Sensory preferences. ...
  • Service preferences. ...
  • Time preferences.
Sep 12, 2017

What are the 5 C's of marketing? ›

5C Analysis is a marketing framework to analyze the environment in which a company operates. It can provide insight into the key drivers of success, as well as the risk exposure to various environmental factors. The 5Cs are Company, Collaborators, Customers, Competitors, and Context.

What are the 5 H of marketing? ›

The 5 W's and H are the essential questions you should ask yourself if you want to create content that your audience will love. The questions are: who, what, when, where, why, and how. By answering these questions, you better understand your audience and what they want to create content that provides real value.

What are the 5 Ms of marketing management? ›

The five M's of advertising are as follows:
  • Mission. The marketing mission is what a department wants to complete with an ad. ...
  • Money. Money in the five M's of advertising concerns all the budgets for collective advertising. ...
  • Message. ...
  • Media. ...
  • Measurement. ...
  • Mission. ...
  • Money.
  • Message.
Mar 10, 2023

What are the 4 C's of marketing? ›

The 4 C's of Marketing are Customer, Cost, Convenience, and Communication. These 4 C's determine whether a company is likely to succeed or fail in the long run.

What are the 9 ways of marketing strategy? ›

There are nine major steps required to develop a well-crafted, strategic marketing plan: set your marketing goals, conduct a marketing audit, conduct market research, analyze the research, identify your target audience, determine a budget, develop specific marketing strategies, develop an implementation schedule for ...

What are the 8 marketing strategy? ›

The 8 Ps of marketing is product, price, place, promotion, people, positioning, processes, and performance. The goal is to get them working together for your marketing mix. If you can you'll have a much better chance to attract and convert your potential customers. There's no shortage of marketing advice out there.

How do you market yourself? ›

Six great ways to market yourself
  1. Identify a target audience. Understand your potential employers inside out. ...
  2. Know your USP. ...
  3. A way with words. ...
  4. Show a little personality. ...
  5. Keep your finger on the pulse. ...
  6. Web savvy.

What is the best product to advertise? ›

  1. Wireless Bluetooth Earbuds. The first item we simply couldn't skip over on our list of the best business advertising products for all businesses in 2022 is a set of wireless Bluetooth earbuds. ...
  2. Tote Bag. ...
  3. Notebook with Stylus Pen. ...
  4. Apparel. ...
  5. Wellness Kit. ...
  6. Drinkware. ...
  7. Fleece Blanket. ...
  8. Wireless Charging Pad.
Dec 23, 2021

What are the 4 main customer wants? ›

There are four main customer needs that an entrepreneur or small business must consider. These are price, quality, choice and convenience.

How do I find new customers? ›

10 Ways to Get New Customers
  1. Ask for referrals. ...
  2. Network. ...
  3. Offer discounts and incentives for new customers only. ...
  4. Re-contact old customers. ...
  5. Improve your website. ...
  6. Partner with complementary businesses. ...
  7. Promote your expertise. ...
  8. Use online reviews to your advantage.
Apr 6, 2017

What are 3 customers preferences products? ›

Some of the examples for consumer preferences products are Rolex watches, artisanal handcrafted food, Louis Vuitton handbags, Rolls Royes cars.

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